Apples & Oranges

THE DIFFERENCES BETWEEN COACHING AND THERAPY

Coaching is a professional client-focused service where an individual is assumed to be emotionally healthy and able to achieve goals with effective support, information, and guidance.

Therapy is also awesome and needed. See for yourself how the two differ…

“Perfection of means and confusion of goals seem – in my opinion – to characterize our age.”

Albert Einstein


Coaching


Therapy
Assumes the client is whole and complete and has all the resources necessaryAssumes the patient needs healing, is “broken” at some level
Roots in sports, business, personal growthRoots in medical model, psychology
Works to move people to higher level of functioning as a result of self-explorationWorks with people to achieve self-
understanding and emotional healing
Focuses on actions and the futureFocuses on feelings and past events
Focuses on possibilitiesFocuses on the root of the problems
Works with the conscious mind to set up well formed plansWorks to bring the unconscious into consciousness
Works for external solutions to overcome barriers, take risks, learn new skills, and implement effective choicesWorks for internal resolution of pain
Inspiration to perform and achieveTreatment of clinical disorders
Excitement/Evolve matrixDisease/Heal matrix
Explores questions WHAT and HOWAnswers the question WHY
Partners with clients to create a new futureRenders help to the patient

Coaching for Businesses

Coaching is essential for business because it contributes to developing skilled and motivated employees. It fosters a positive workplace culture, helps businesses achieve goals, and keeps them competitive in dynamic markets.

It's an investment that can yield significant returns in terms of improved performance, innovation, and satisfaction. Check some of the companies that have been helped by CoachAva: